Our Process
PDF Print E-mail
FREE 1-Hour Initial Consultation

FREE 1-Hour Initial Consultation

The FREE 1-Hour Consultation starts as a simple conversation. This gives us the opportunity to know you, your business and what your goals are. Whether branding, logo design, web development, creative print services or email marketing, our company philosophy involves you—the client—at integral stages of the development process. This allows us to closely identify with your vision and expectations as well as your end-user requirements. Our customer-oriented design services deliver creative and effective results.

Schedule your FREE 1-Hour Initial Consultation today!

Proposal

Proposal Phase

At your request, we will prepare a detailed proposal describing the various areas of the development process such as project scope, website architecture, ad placement, design phase, text writing, training and print coordination. This project summary, complete with pricing and time estimations, will provide all the information you need to make an informed decision.

Design Phase

Design Phase

The design phase takes into consideration many factors such as:
• identifying and reaching your target market
• use of current branding
• competitor identification and research
• color palettes

Once an initial design has been created and approved, this design serves as the creative starting point in which our team will further develop your project.

Development Phase

Development Phase

A major component of this phase is the collection of all materials from the client such as existing photos, content, current logos and other materials that will be needed in the creation of that particular project. From website development to logo creation, advertising campaign to direct mail brochure, this phase varies greatly and includes many factors such as:
• web site functionality
• domain name acquisition
• hosting coordination
• size, layout and printing price considerations
• stock photo research and procurement
• content creation
• search engine optimization

Training Phase

Training Phase

This phase applies primarily to our online-based products such as web sites and email marketing platforms. Included is a live-training session with one of our development experts that teaches you how to use the system that was customized for your particular needs. We also create a detailed instruction manual for your reference that reviews what you learned in the live-training session.

Website Analytics

Website Analytics

Every website we develop includes Google Analytics, a FREE tool that provides vital statistics about your website. Google Analytics monitors your websites traffic, visitor origination, keywords used to find your site, what pages are popular, the paths they take through your site, and a myriad of demographics regarding your visitors. Another benefit of using Google Analytics is the ability to monitor your websites statistics and provide recommendations on how to improve the rankings and traffic to your site. In addition, a Google Local listing is created using your logo and pertinent business information. This Google Local listing will be placed into the appropriate categories for your particular business to help locating you on Google.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to your web site from search engines using natural, also known as organic, search results. SEO efforts may involve a site's coding, presentation, and structure, as well as solving problems that prevent search engine indexing programs from effectively crawling a site. Proven SEO tactics will be incorporated into the web site development and design to make sure the web site is "search engine friendly".

Our SEO process involves:
• Establishing your target keywords
• Analyzing your competitors on target keywords and reverse engineering their web sites
• Incorporating identified target keywords into your web site
• Analyzing each page of your web site and creating effective keyword-dense page titles
• Writing targeted appealing META descriptions for each page of the website