We're excited to share our bi-monthly newsletter, which will deliver helpful tips aimed at helping you maximize the effectiveness of your existing site or create a new one. Today's web technology and the options available to you are changing every day. With this newsletter, we look forward to communicating our expertise in order to help you stay ahead of the curve and even look into the future at the hottest trends of tomorrow.

Backlinking - How Does It Help?

Backlinking is one of many methods used to improve your search engine rankings. A backlink, also called an inlink or an inbound link, serves as a liaison between two Web sites. Backlinks provide search engines with useful information about the importance and popularity of your site, which, in turn, increases Web traffic.

To obtain backlinks, leave your mark on reputable sites that you visit. Place one in your author signature as you post reviews in forums, or simply leave a link to your Web site on other sites. Don’t forget to reciprocate the link from your Web page to these sites. Also, find an online resource dedicated to your field or a site where locals in your area often visit. At your request, we can also submit your Web site to search engines like Google or Yahoo! to increase traffic to your page.

When adding backlinks to your personal Web site, quality is just as important as quantity. Cite links that are both relevant and reliable. This will not only enhance the information on your site, but it will also reinforce your credibility.

Is All This SEO Stuff Working?

SEO, or Search Engine Optimization, provides valuable online services such as offering advice on how to develop your Web site and recommending changes to your site’s content and structure. After these changes are implemented, analytical utilities such as Google Analytics allows you to see how your site has responded to these changes over time. Google Analytics also ensures that your Web site is working properly and that you are meeting your goals.

The web-based management tool presents you a timeline of visitors and allows you to glance at how often visitors return to your site. It offers a wealth of information about the visitor’s computers and network speeds as well as pinpoints their location. This utility also shows you how your visitors interact with your site and their geographical location.

You can use this information to determine a proper marketing strategy and to optimize your website to meet your goals. Best of all, its free to all advertisers, publishers and site owners!

If you would like to learn more, please call us today at 434-971-7334.