White and black hat search engine optimization are two competing methods of helping sites rank better in search engines. One is ethical, the other promises fast results. This article will teach you the differences between white hat and black hat search engine optimization and why you should always choose the ethical route.

We are excited to announce the launch of the new 5W Strategists website. They wanted the flexibility to manage their own website and make changes so we built the new website using Joomla as the Content Management System (CMS). We also helped them develop a new brand identity complete with new business cards and logo.

Check out the new site at www.5wstrategists.com.

A musician friend, Jim Wingo, asked that we help develop a business card and flyer that would properly reflect his “cool” style. The primary purpose is to attract students looking to learn the alto sax, clarinet or flute as well as book private and public performances. The graffiti text was Jim’s idea, proving once again that two heads are always better than one. And when you get two artists together, the results are “belleza” (beautiful in Spanish).

We designed this adorable advertising campaign and poster to announce the Holiday Pet Portraits Event at Pampered Pets. Visit their website at www.pamperedpetscville.com.

We were asked to redesign the 2011 Monticello Educational Poster because the client felt last year’s text was hard to follow and your eye didn’t know where to land. We divided this large space into 3 quadrants, headlined them appropriately and highlighted the 3 major sections in their Monticello red. The client was pleased with the result and we can’t wait to see these in Virginia's Classrooms.

We are happy to announce the launch of the new Frederick Wilbur - Woodcarver website! Frederick Wilbur specializes in Architectural Woodcarving and has over 30 years of experience. Fred's previous website was designed many years ago and had become out of date. We designed and developed this new website in the Joomla CMS platform, allowing the client to make changes to the website and upload new photos into the photo slideshows.

We encourage you to visit the new site today at www.frederickwilbur-woodcarver.com.

Thanks Fred for the great testimonial!

Working with you (Chappell Graphics) has been one of those fortuitous pleasures; a rare combination of listening to my needs and desires while offering options and suggestions. The process of creating my web site was clearly explained and patience was displayed when I had dumb questions. The web site design and function has exceeded my expectations, and I am very pleased with the end product. - Frederick Wilbur

We have just finished developing Carter Mountain Orchard’s new Online Store. They needed a simple way that customers could purchase their goods without having to visit the orchard. We put together an easy to use Shopping Cart solution that will collect credit card orders online.

Visit the Carter Mountain Orchard Online Store.

Dominion Broker Services specializes in helping businesses and families find the best health insurance products for the best prices. They are now hosting Health Care Reform Lunch & Learn Workshops in Charlottesville to help business owners understand the new healthcare laws.

They had an existing website but they needed to able to handle event registration and payments online. We redesigned their website with a fresh, new look using Joomla as the Content Management System (CMS). This CMS platform will give them complete control over their website and event registration. We also setup a custom Email Newsletter Platform so they can email invitations to their Lunch & Learn Workshops.

Visit the new website at www.dbs-health.com.

We recently developed and designed a Loyalty Program for Pampered Pets. They wanted to establish a Refer-A-Friend type of campaign. This original idea launched a completely new Loyalty Program for their clients. Pampered Pets is now offering “Friendship Certificates”, $25.00 in your pocket for each friend you refer to Pampered Pets.

Also, they are making available their new “Loyalty Club Cards”! Earn ‘One Night Free’ for every 10 nights of paid boarding and Earn ‘One Free Groom’ for your pet after 5 paid grooms. Learn more about their new Loyalty Program here: http://www.pamperedpetscville.com/rewards

We designed this latest direct mail postcard campaign to coordinate with the new Bright Heights Learning Center brand. We have designed a completely new brand image complete with logo, business cards, letterhead, envelopes, website and direct mail postcards. Visit their new website here: http://www.brightheightslearningcenter.com.

We are proud to showcase the new website for the Bright Heights Learning Center website!  Bright Heights Learning Center is located in Newport News, Virginia.

Check out their new website today!
http://www.brightheightslearningcenter.com

We just recently designed this fun new two-sided business card for the Bright Heights Learning Center located in Newport News, Virginia. We designed a completely new branding campaign for them. We created a new logo and a full stationary package to go with it. Their new website will be coming soon as well!

We are excited to announce the launch of the completely new InCharlottesville.com website! For over 10 years, InCharlottesville.com has been Charlottesville’s Online Business & Services Directory. It is a service of Chappell Graphics and is now available to the community for free! The site now features free local business listings. Check it out today and add your listing!

Visit the new website here:  http://www.incharlottesville.com

We have recently designed a new rack card to compliment the new Home Paddocks Farm & Estate Services Website. HPFES specializes in farm and estate services providing their clients the equipment and experience necessary to perform the operations of a large farm—without the expense of farm equipment and employees. HPFES is also the parent company of Ivy Disposal, offering a different brand of professional trash removal services to Albemarle County residents. Visit their website today.

“Favorite Places on Google” features the most sought out and searched businesses on Google Maps, and Chappell Graphics has been chosen by users as one of the “Favorite Places on Google.”

Less than 1% of 28 million U.S. businesses have been selected as a “Favorite Place on Google”. Google’s Favorite Places are decided based on the Google Maps listings that receive the most traffic. Google users “chose” Chappell Graphics as a Favorite Place by requesting additional information and driving directions through Google Maps.

Google states, “We believe that our standards for selecting businesses are as selective or more selective than other companies which have run similar initiatives.”

Chappell Graphics is a full service marketing and advertising firm, specializing in brand development, web-based marketing strategies, search engine optimization, website design and development; as well as traditional graphic design and marketing campaign management. Chappell Graphics is owned by Deborah Chappell Benz and has been in business in Charlottesville since 1985. Call us today at 434-971-7334 to learn more.

Check out these striking before & after photos of Lynn Smith’s business cards. We redesigned her existing two-sided business card to this fresh new design. One side advertises her Hair Design services. The other side covers her Permanent Cosmetics for brows and lashes. This business card advertises both sides of her business with one card, eliminating the need for two separate cards.

The Chappell Graphics team is excited to announce the launch of the newly redesigned Beggars Banquet Catering website. Their previous website hadn’t been updated in many years and wasn’t properly presenting their brand or services. We designed this new site to beautifully showcase their talent. Treat Yourself to the Best Catering in Charlottesville & Central Virginia! Visit their new website at http://www.beggarsbanquetcatering.com.

We designed a new business card to compliment Blue O’Connell’s recently launched website. The design of these square business cards completes Phase 2 of our project for Blue O’Connell. Visit her new website athttp://www.blueoconnell.com.

We created Airflow’s first website back in 2005 and we are happy to launch their newly redesigned website. Together we developed a new fresh look to bring their website up-to-date. The new website explains in more detail all of the services they provide including Home Energy Diagnostics, Heating & Air Conditioning, HVAC, Geothermal Systems and much more. We encourage you to visit their new website: http://www.airflowhtgair.com