White and black hat search engine optimization are two competing methods of helping sites rank better in search engines. One is ethical, the other promises fast results. This article will teach you the differences between white hat and black hat search engine optimization and why you should always choose the ethical route.

We are excited to announce the launch of the new 5W Strategists website. They wanted the flexibility to manage their own website and make changes so we built the new website using Joomla as the Content Management System (CMS). We also helped them develop a new brand identity complete with new business cards and logo.

Check out the new site at www.5wstrategists.com.

A musician friend, Jim Wingo, asked that we help develop a business card and flyer that would properly reflect his “cool” style. The primary purpose is to attract students looking to learn the alto sax, clarinet or flute as well as book private and public performances. The graffiti text was Jim’s idea, proving once again that two heads are always better than one. And when you get two artists together, the results are “belleza” (beautiful in Spanish).

We designed this adorable advertising campaign and poster to announce the Holiday Pet Portraits Event at Pampered Pets. Visit their website at www.pamperedpetscville.com.

We were asked to redesign the 2011 Monticello Educational Poster because the client felt last year’s text was hard to follow and your eye didn’t know where to land. We divided this large space into 3 quadrants, headlined them appropriately and highlighted the 3 major sections in their Monticello red. The client was pleased with the result and we can’t wait to see these in Virginia's Classrooms.

We are happy to announce the launch of the new Frederick Wilbur - Woodcarver website! Frederick Wilbur specializes in Architectural Woodcarving and has over 30 years of experience. Fred's previous website was designed many years ago and had become out of date. We designed and developed this new website in the Joomla CMS platform, allowing the client to make changes to the website and upload new photos into the photo slideshows.

We encourage you to visit the new site today at www.frederickwilbur-woodcarver.com.

Thanks Fred for the great testimonial!

Working with you (Chappell Graphics) has been one of those fortuitous pleasures; a rare combination of listening to my needs and desires while offering options and suggestions. The process of creating my web site was clearly explained and patience was displayed when I had dumb questions. The web site design and function has exceeded my expectations, and I am very pleased with the end product. - Frederick Wilbur

We are pleased to announce the new website for Astrobiography! It was a pleasure working with Brian Wright to develop this new website. We built the website using Joomla! as the Content Management System so that Brian can manage his own content. The homepage is setup with a blog style layout to accommodate Brian’s frequent articles.

Please visit the new website here: www.astrobiography.com

Thanks for the great testimonial Brian!

“Many thanks to Deb and Becky at Chappell Graphics in Charlottesville Virginia for making it all come together so easily.” - Brian Wright

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We are excited to announce the launch of the new Scott Weiss Architect website. Scott wanted the ability to manage his own website and make changes so we built the new website using Joomla as the Content Management System (CMS). The website is designed to feature his striking projects with an easy to use Portfolio section.

Check out the new site at www.weiss-arch.com.

We have just finished developing Carter Mountain Orchard’s new Online Store. They needed a simple way that customers could purchase their goods without having to visit the orchard. We put together an easy to use Shopping Cart solution that will collect credit card orders online.

Visit the Carter Mountain Orchard Online Store.

Dominion Broker Services specializes in helping businesses and families find the best health insurance products for the best prices. They are now hosting Health Care Reform Lunch & Learn Workshops in Charlottesville to help business owners understand the new healthcare laws.

They had an existing website but they needed to able to handle event registration and payments online. We redesigned their website with a fresh, new look using Joomla as the Content Management System (CMS). This CMS platform will give them complete control over their website and event registration. We also setup a custom Email Newsletter Platform so they can email invitations to their Lunch & Learn Workshops.

Visit the new website at www.dbs-health.com.